On and Off Page Search Engine Optimization Tips
Search Engine Optimization (SEO) is progressively important these days. Each day more businesses struggle to secure the highest ranking possible on Internet search engine outputs. Internet marketing is a fiercely competitive world. If your business’ website is not optimized for maximum web exposure, it will, literally, fall behind the numerous websites that are. If you want to land your webpage on the covered first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page search engine optimization:
construct a out of the ordinary, content-rich title for each page. The title and its description are perhaps the most crucial part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than 140 characters.
prioritise your heading keywords. Use keywords in your headers in order of priority (H1 – H3). The search engine crawlers use header keywords to decipher important content. Search engine crawlers are programs the search engines use to review the content on your site and decide your search engine listing.
optimize your URLs. Your site’s URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.
Beware of overusing keywords. Keyword density should only be within two and five percent. Keyword density is dictated by dividing how many times your keyword is in the content of a page by how many words of content there are on the page. If your keyword is included once in 100 words then the keyword density would be 1 percent. If you load your content with unneeded keywords, your site could be ranked lower by search engines, or kicked off completely.
Off page search engine optimization:
disperse articles to other sites. Articles that you submit to outside sites for publication ought have a link back to your site, and are a huge (and free) way to optimize your site’s search engine presence.
construct an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, YouTube, Digg, Delicious and StumbleUpon are good places to start.
Have your site listed on applicable directories. Providing a back link on as many directories as possible is an important part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow relate to your business’ service or product is a powerful way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.