If you are not yet using video marketing, you should be. Video marketing is the buzzing amongst marketing specialists, and for right reason. It has been shown to tremendously increase website rankings and significantly boost sales, when done the proper way. And, just what is the “right” way to video market? follow these five pointers to best optimize your videos:
Choose an appropriate host site. YouTube is the second largest search engine in the entire world! Uploading your videos to YouTube can send substantial traffic (visitors) to your business’ website. Just be sure to furnish your site’s link in the videos and on your YouTube page. It also helps to post your videos directly to your website after your upload them to YouTube. This way, Internet users will have multiple access points to your site.
create clear-cut video titles. The title of your video plays a very essential role in establishing your presence and worth with search engine spiders. Therefore, your video’s title need include keywords or phrases that pertain to your video’s subject and are pertinent to your website.
Tag Your Videos. Including the right keywords in the tag section helps to get your video a superior listing on YouTube search and also search engine search.
establish effective video descriptions. You can have a link to your website in your video description. But in order for it to exhibit as a link you must include http:// in front of your domain name. For example – http://localseohq.com. Hopefully you included keywords in your title so repeat the title at the beginning of the description. Take the time to write some text in the description to aid the search engines and the viewers know what your video is about. Write in a way that is reader-friendly.
Optimize your video’s URL. URLs are also scanned by spiders, so it is valuable that you optimize them for peak functioning. For example, if you make a video to advertise a new product, it is much more effective to include the product’s name and/or description in the video URL than it is to use the product number. Internet users will search for “zen yoga mats,” but most likely won’t search for “item12345.” YouTube will give your video a url that is based on the title of the video.
Take advantage of the various benefits of video marketing by ensuring your videos are optimized for maximum search engine profile. These are just a few of the various ways you can optimize your videos on YouTube.
Give us a call at (916) 538-5441, or send an email to: Eric@localseohq.com. We at Local SEO HQ look forward to hearing from you!