comparability of Google Places and Yelp

Internet marketing is comparatively new in comparison to marketing through other forms of media.  thus, the bombardment of Internet marketing options and avenues can be a bit perplexing if you’re not a technology marketing whiz.  Let’s face it: you’ve got your hands full operating your business.  You want to know what’s best for your business and how you can best reach probable customers. However, you don’t want to have to take a year of college marketing courses in order to do it.  fortunately, the world of Internet marketing can be broken down into manageable pieces.  Most anything you can do in the real world can be done in virtual reality, as long as you know which resources to go to.  Google Places and Yelp are two popular Internet marketing tools that you might have heard of. Both can be beneficial to your business, if you know how to utilize them.  Although they have some of the same features, the scope […]

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3 Ways Video Marketing may Boost Your Sales

Technology has become the leading advertising medium in today’s consumer market. The advent of wireless Internet service and high-speed connections allows businesses to join with consumers on a real-time basis. moreover, statistics show that most people now have daily access to the Internet, in some form or another. Direct mail and print media marketing is falling by the wayside in favor of technology-based bulk communication, and the latest trend to hit the ground running is video marketing. Video marketing enables businesses to touch their website visitors on a further personable level. It puts a face to the name, so to speak. If you are interested in bringing your business’s Internet marketing to the suceeding level and edging out the competitor, you must be looking into video marketing and what it can do for you. Here are three ways in which video marketing can boost your sales: Having videos on your site increases your search engine rankings. As a matter of […]

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3 Ways to Use Video if You Own an Offline Business

Video marketing is not just for businesses with an established web front. Even if your business operates altogether on an offline basis, it could profit greatly from web video marketing. All you need is some inexpensive equipment, an idea you want to present, a video host, and a very basic knowledge of web account set up and video uploading. Additionally, content sharing sites like YouTube (which happens to be the second largest search engine in the entire world) are free to use, so you really have no reason not to expand on your business’s marketing plan by using video. Ready to get started? Here are three ways to use video if you own an offline business: Introduce yourself and your business. Record a walk-through of your shop, warehouse, factory, or office and give details to customers exactly what it is that your business does. Also take some time to familiarize viewers with your business’s key players. That way, you are […]

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5 things Your Google Places Listing Should encompass

So you’ve done your investigation and decided that a Google Places listing is the next clear step in modernizing your business’s marketing scheme. Now it’s time to set up your Places page and optimize it so you can get the proper results for your efforts. There are a number of methods you can make a Places page for your business that will get noticed and that will yield customer comeback. Your Google Places listing should include these five things: Your business name, precisely as it appears on your business license. Do not attempt to add keywords, taglines, or URLs to your business name in order to get more hits. Google is smart to this practice and will boot you off for it. That means that if your business’s name is “Speedy Recovery,” you need list it as such, even if you know a title like “Speedy Document Recovery and Retrieval” might get more hits. Your business’s location. You must use […]

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On and Off Page Search Engine Optimization Tips

Search Engine Optimization (SEO) is progressively important these days. Each day more businesses struggle to secure the highest ranking possible on Internet search engine outputs. Internet marketing is a fiercely competitive world. If your business’ website is not optimized for maximum web exposure, it will, literally, fall behind the numerous websites that are. If you want to land your webpage on the covered first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips: On page search engine optimization: construct a out of the ordinary, content-rich title for each page. The title and its description are perhaps the most crucial part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than 140 characters. prioritise your […]

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5 tips to better Optimize Your Videos

If you are not yet using video marketing, you should be. Video marketing is the buzzing amongst marketing specialists, and for right reason. It has been shown to tremendously increase website rankings and significantly boost sales, when done the proper way. And, just what is the “right” way to video market? follow these five pointers to best optimize your videos: Choose an appropriate host site. YouTube is the second largest search engine in the entire world! Uploading your videos to YouTube can send substantial traffic (visitors) to your business’ website. Just be sure to furnish your site’s link in the videos and on your YouTube page. It also helps to post your videos directly to your website after your upload them to YouTube. This way, Internet users will have multiple access points to your site. create clear-cut video titles. The title of your video plays a very essential role in establishing your presence and worth with search engine spiders. Therefore, […]

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How Video Marketing Can promote Traffic to Your Website

Video marketing can be a highly effective marketing tool for your company. It is easy, economical, and persuasive. There is no reason why you shouldn’t be using it to boost your business. After all, video marketing is proving to be one of the most reliable ways of delivering more customers to your website. If you are interested in learning about what this exciting marketing scheme can do for you, then read this rundown of how video marketing can boost traffic to your website. Having videos on your website naturally improves your site’s search engine ranking. As a matter of fact, posting videos to a website has been shown to gain Google rankings by over fifty percent! Those are stats that you can’t afford to miss out on. Posting your videos to substance sharing sites can significantly increase the number of users who click on your site’s link. YouTube is currently the world’s second largest search engine, trumped only by Google. […]

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Mobile Marketing: 5 Reasons why Text Marketing is superior

SMS (short message service) marketing, or text marketing, is vigorously becoming one of the most sought after forms of business marketing now.  The mainstream market became more aware of how to use text marketing when American Idol used this manner for audience voting. It was a large part of the last federal election also. Since then, everything from sports teams to grocery stores have opted to spring on the SMS bandwagon.  So, why all of this curiosity in text messaging?  Here are five good reasons why text marketing is superior than other marketing: 1.Text marketing is quick.  The time it takes to apply the phases of a text message marketing campaign is dramatically lower than other marketing methods.  Businesses can conceive, design, plan and launch a mass text message in less than one day, enabling the impartation of real-time information when it is essential.  This gives businesses who use text marketing an edge when competing in the market to be […]

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5 Reasons Why a Google Places Listing is Essential

Google Places, part of Google Maps, is one of the latest of Google’s internet business tools that you can use to make your business in the public domain to millions of new probable customers with relatively slight effort. The concept of Google Places is for each and every place on Google Maps to have a website. When you prepare a Place page with Google, you automatically list your business in Google’s Search engine results and have the opportunity to create a marker for it on Google Maps. Don’t let your business fall under the radar by not securing its spot in Google Places. Here are five reasons why a Google Places listing is indispensable for your business: The Internet is the number one position people go to search for businesses. As a matter of fact, twenty percent of all Google searches are for local businesses. foregone is the day of the ten-pound telephone book. In today’s world, technology is key […]

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Mobile Websites For Marketing Your Business

It’s a fact… everyone has a mobile phone today. Not only that, but nearly people can’t live comfortably without them. Studies show that most mobile device users have their phones within arm’s reach over 90 percent of waking hours. Did you know that there are approximately 4 BILLION mobile subscribers across the world? Approximately 30% phone users have a smartphone and that number is expected to increase to roughly 43% by 2015 according to eMarketer. Not only that, but Americans are spending an average of three hours per day on the Internet from their mobile devices. Are you starting to see WHY Mobile Marketing is one of the most intense ways to connect with your local prospects and customers? Mobilizing your business is no longer an option – it’s MANDATORY. By 2014, analysts predict that more people will access the internet from their mobile devices than from their PC desktops! So how does your business stay ahead of the […]

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