Mobile Marketing: 5 Reasons why Text Marketing is superior

SMS (short message service) marketing, or text marketing, is vigorously becoming one of the most sought after forms of business marketing now.  The mainstream market became more aware of how to use text marketing when American Idol used this manner for audience voting. It was a large part of the last federal election also. Since then, everything from sports teams to grocery stores have opted to spring on the SMS bandwagon.  So, why all of this curiosity in text messaging?  Here are five good reasons why text marketing is superior than other marketing:

1.Text marketing is quick.  The time it takes to apply the phases of a text message marketing campaign is dramatically lower than other marketing methods.  Businesses can conceive, design, plan and launch a mass text message in less than one day, enabling the impartation of real-time information when it is essential.  This gives businesses who use text marketing an edge when competing in the market to be the first to offer a new, high-demand product or service.  Additionally, it’s not unusual to see customer reply within an hour of sending a text marketing message.

2.Customers opt in to receive your texts.  That means you are only marketing to people who have expressed an interest in seeing what you have to offer.  Subscribers to your texts either already like your product or service, or want to know more about it, so when you invest in a text message marketing campaign, you are only paying to market to people who are most likely to buy from you and spread the word.

3.Text marketing is accessible.  You do not have to hire a computer programmer to get your business’s text marketing campaign up and running.  A marketing company can assist you develop an campaign for minimal cost. They can also recommend the best and easiest to use service for your text marketing campaign. After the initial setup you can select whether to have the marketing company handle your text message marketing or you can send the messages yourself.

4.The statistics work in your favor.  Studies show that ninety-seven percent of all text messages are opened.  Eighty-three percent of those messages are glanced at within one hour.  On top of that, text message marketing incites a higher response rate than any other marketing method available today, sometimes bringing in returns as high as seventy percent!

5.Using text message marketing to promote your business puts you at the forefront of modernity.  If you want your business to be successful, you must keep up.  The better way to reach people in today’s fast-paced, technology-driven consumer market is through their technological devices.  furthermore, “going green” is a huge trend in business and opting for paperless advertising is a step towards having an eco-conscious company.

When it comes to convenience, cost-effectiveness, ease of use, rate of return and reputation, nothing beats text message marketing.

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