Video marketing is not just for businesses with an established web front. Even if your business operates altogether on an offline basis, it could profit greatly from web video marketing. All you need is some inexpensive equipment, an idea you want to present, a video host, and a very basic knowledge of web account set up and video uploading. Additionally, content sharing sites like YouTube (which happens to be the second largest search engine in the entire world) are free to use, so you really have no reason not to expand on your business’s marketing plan by using video. Ready to get started? Here are three ways to use video if you own an offline business:
Introduce yourself and your business. Record a walk-through of your shop, warehouse, factory, or office and give details to customers exactly what it is that your business does. Also take some time to familiarize viewers with your business’s key players. That way, you are putting a face to your business’s name and providing probable customers with a positive and personable first impression.
Use video to promote a sale or special. The best way to advertise a deal is to place it in front of the literally millions of people who use the internet. Create a short, concise video highlighting your business’s coupons or price reductions. remember that the Internet allows you to communicate in real-time with potential customers, so you can update your videos as often as you like.
Demonstrate how your product or service works in your video. A outstanding way to impress on customers the significance or value of your product is to show them how it works. If you do that on video, then you exponentially increase your likely customers – customers who otherwise would not be able to visit your store in person to ask how to utilize your product.
Once you produce the video (or videos) you select to portray your business with, it is time to get noticed. Set up a free account on YouTube. Make sure your YouTube account is linked to your Facebook account. There are ways to optimize your YouTube account and your video when you upload it to make sure it is seen by people and the search engines. You can check out this YouTube channel to see one that has been customized and is optimized: http://www.youtube.com/user/autorepairmaryland.
If it seems like a daunting task to set up the accounts and upload your videos properly consider putting your video marketing into capable, professional hands by contacting us.
Give us a call at (916) 538-5441, or send an email to: Eric@localseohq.com. We at Local SEO HQ look forward to hearing from you!